Five phases. One ritual.
The OVID System follows a specific sequence designed around how hair actually responds over time.
Each phase has a role. Each step supports the next. The order is what makes the difference.
For a lot of us, it's age, stress, hormones, color history, heat, or just time.
Five phases. One order. Each step supports the next.
Your Journey Starts Here…
Phase 1: Nourish
Support the foundation first.
Internal support helps hair build resilience over time, so the rest of the system has something to work with. This phase creates the conditions for everything that follows.
Featured product: OVID Grow
Phase 2: Cleanse
Create a balanced base.
Scalp-first cleansing clears buildup and stabilizes conditions so conditioning and infusion steps can land properly and perform consistently.
Featured product: Keratin Cleanse
Phase 3: Condition
Restore softness, strength, and control.
This phase rebuilds slip and structure so detangling becomes easier, styling is smoother, and hair behaves more predictably between washes.
Featured product: Keratin Restore
Phase 4: Infuse
Reinforce what's most vulnerable.
Targeted care strengthens weakened or porous areas and helps lock in progress so results don't fade after a few good days.
Featured product: Keratin Extend
Phase 5: Style
Reveal and protect the finish.
Controlled heat and styling tools enhance shine and hold while protecting the work done in every phase beneath.
Featured products: OVID Styling Tools
Do you need all five phases?
Not always. But the more consistently you follow the order, the more predictable your results become.
Even partial adoption builds toward better hair, because every phase supports the ones that come after it.
That's the difference between a routine and a system.