When precision styling meets cutting-edge tech, you get the Ionic & Infrared Hair Straightening Iron. Designed for professionals, this iron goes beyond heat—it actively enhances hair health while delivering ultra-sleek, long-lasting results.
🔥Infrared-Infused Titanium Plates – Integrated infrared technology ensures precise and uniform heat distribution, protecting hair integrity while optimizing straightening efficiency.
⚡73M Negative Ions for Frizz-Free Perfection – A built-in active ion emitter floods hair with 73 million negative ions per cm³, reducing static, smoothing the cuticle, and locking in shine.
❄️Ultra-Conductive Nano Gold & Rose Gold Coatings – The plates and inner body are coated with nano gold or nano rose gold conductive layers, eliminating static and frizz while ensuring consistent heat for flawless styling.
🔥450°F Max Temperature – Power and precision in every pass. This high-heat capability delivers salon-level smoothness while maintaining hair health.
✨3D Floating Titanium Plates – Perfect tension, perfect control. These plates grip just right—gliding smoothly while maintaining enough tension for efficient styling.
🎯Versatile Rounded Barrel – Straighten, curl, or wave with ease. The curved design allows effortless movement and styling flexibility. Now available in Aureus (black & gold) and Rosareus (white & rose gold), with the highly anticipated Lunareus (white & gold) arriving Spring 2025.
This isn’t just a flat iron—it’s your all-in-one styling powerhouse. Smoother, shinier, frizz-free hair in fewer passes.Because real pros don’t settle for anything less.
What It Is
The essential first step in transformation
Preparatory Cleanse is a professional-grade clarifying shampoo that lifts away product residue, mineral deposits, and environmental impurities without over-drying.
By returning the hair to its natural baseline, it creates the ideal foundation for keratin to bond evenly and effectively — from root to end.
How It Works
Science-led purification technology
A balanced surfactant system works in harmony with an optimized near-neutral pH to open the cuticle just enough for keratin peptides to penetrate.
Chelating agents capture trace metals and impurities while plant-derived cleansers detoxify without roughness.
Lightweight conditioners and Pro-Vitamin B5 maintain softness, leaving hair clean, balanced, and ready to absorb the smoothing power that follows.
How To Use
The professional's cleansing ritual
Preparatory Cleanse is a salon-exclusive treatment designed to begin every keratin transformation with absolute purity. Applied by professionals, it performs the critical first step — clearing away everything that stands between the hair and a perfect keratin bond.
On wet hair, stylists work section by section, massaging the formula through from roots to ends to lift away buildup, silicones, and minerals. The hair is rinsed until it feels clean, balanced, and lightly textured — the unmistakable signal that it's ready for infusion. For clients with heavy product or mineral buildup, a second cleanse ensures total clarity.
Once complete, the hair is towel-dried and immediately prepared for Keratin Infuse, the transformative serum that penetrates deeply and re-bonds keratin within the hair's inner core.
Preparatory Cleanse is Step 1 of the OVID Keratin Lifecycle System — the essential reset that makes deep infusion possible.
In Salon Process Flow
Preparatory Cleanse
Infuse
Blow Dry
Flat Iron Press
Lock
What's In It
Premium actives for a flawless foundation
Powered by a Mineral Detox Blend and plant-based cleansers, Preparatory Cleanse draws out impurities, buildup, and trace metals without disturbing the hair's natural balance.
Chelating agents purify deeply, while citrus fruit acids refine the cuticle and optimize pH for even keratin absorption. Pro-Vitamin B5 restores softness and flexibility so hair feels refreshed, not stripped.
The result: hair that's clean, balanced, and perfectly primed — the ideal foundation for seamless keratin infusion.
Advanced Infrared Technology
Unlike conventional straighteners that simply heat the surface, our infrared technology penetrates deep into the hair shaft. This revolutionary approach means:
More even heat distribution throughout each strand
Preservation of hair's natural moisture balance
Reduced heat damage and breakage
Longer-lasting styles that resist humidity
Precision-Engineered Floating Plates
Unlike conventional straighteners that simply heat the surface, our infrared technology penetrates deep into the hair shaft. This revolutionary approach means:
Polished, cushioned plates that adapt to each section of hair
OVID's exclusive Nano-Gold ultra conductive coating
Consistent contact and tension without snagging or pulling
Instant and even heat transfer across the entire surface
The Power of Negative Ions
Unlike conventional straighteners that simply heat the surface, our infrared technology penetrates deep into the hair shaft. This revolutionary approach means:
Before: Frizzy & Unruly
Hair cuticles are raised and rough, causing frizz, static, and a dull appearance.
During: Ion Infusion
Tens of millions of negative ions flood the hair shaft, neutralizing positive charges that cause frizz.
After: Sealed & Smooth
Cuticles lie flat, creating smoother strands, enhanced shine, and styles that last longer.