When precision styling meets cutting-edge tech, you get the Ionic & Infrared Hair Straightening Iron. Designed for professionals, this iron goes beyond heat—it actively enhances hair health while delivering ultra-sleek, long-lasting results.
🔥Infrared-Infused Titanium Plates – Integrated infrared technology ensures precise and uniform heat distribution, protecting hair integrity while optimizing straightening efficiency.
⚡73M Negative Ions for Frizz-Free Perfection – A built-in active ion emitter floods hair with 73 million negative ions per cm³, reducing static, smoothing the cuticle, and locking in shine.
❄️Ultra-Conductive Nano Gold & Rose Gold Coatings – The plates and inner body are coated with nano gold or nano rose gold conductive layers, eliminating static and frizz while ensuring consistent heat for flawless styling.
🔥450°F Max Temperature – Power and precision in every pass. This high-heat capability delivers salon-level smoothness while maintaining hair health.
✨3D Floating Titanium Plates – Perfect tension, perfect control. These plates grip just right—gliding smoothly while maintaining enough tension for efficient styling.
🎯Versatile Rounded Barrel – Straighten, curl, or wave with ease. The curved design allows effortless movement and styling flexibility. Now available in Aureus (black & gold) and Rosareus (white & rose gold), with the highly anticipated Lunareus (white & gold) arriving Spring 2025.
This isn’t just a flat iron—it’s your all-in-one styling powerhouse. Smoother, shinier, frizz-free hair in fewer passes.Because real pros don’t settle for anything less.
Shop Keratin
Why Most Keratin Systems Fall Short
Keratin once meant control. It was designed to tame coarse, resistant hair-but that mindset left millions behind.
What about the clients whose hair feels finer, weaker, or more delicate than before? The ones whose texture changed from stress, hormones, or time?
They don't want to flatten their hair. They want it to feel alive again-full, shiny, strong, and effortless to style.
The OVID Keratin Lifecycle System (KLS) doesn't just smooth hair-it restores balance, body, and brilliance. It was engineered for hair in transition: fine, fragile, thinning, or chemically stressed. Hair that needs reinforcement, not restriction.
Advanced Infrared Technology
Unlike conventional straighteners that simply heat the surface, our infrared technology penetrates deep into the hair shaft. This revolutionary approach means:
More even heat distribution throughout each strand
Preservation of hair's natural moisture balance
Reduced heat damage and breakage
Longer-lasting styles that resist humidity
Precision-Engineered Floating Plates
Unlike conventional straighteners that simply heat the surface, our infrared technology penetrates deep into the hair shaft. This revolutionary approach means:
Polished, cushioned plates that adapt to each section of hair
OVID's exclusive Nano-Gold ultra conductive coating
Consistent contact and tension without snagging or pulling
Instant and even heat transfer across the entire surface
The Power of Negative Ions
Unlike conventional straighteners that simply heat the surface, our infrared technology penetrates deep into the hair shaft. This revolutionary approach means:
Before: Frizzy & Unruly
Hair cuticles are raised and rough, causing frizz, static, and a dull appearance.
During: Ion Infusion
Tens of millions of negative ions flood the hair shaft, neutralizing positive charges that cause frizz.
After: Sealed & Smooth
Cuticles lie flat, creating smoother strands, enhanced shine, and styles that last longer.
Why Stylists Love the Keratin Lifecycle System
Reinforces From Within
By working in harmony with the hair's natural structure, KLS strengthens from the inside out-rebuilding the hair's foundation while enhancing fullness, shine, and manageability.
Smooths Without Weight
Advanced protein complexes bond seamlessly to the hair, restoring strength and resilience without buildup. The result is lightweight smoothness, natural movement, and volume that lasts.
Restores Lasting Shine
Infused with ionic and infrared synergy, each strand reflects light like glass while staying touchably soft. The finish is healthy, radiant, and full of life.
What Stylists Are Saying
"Finally, a keratin system that doesn't flatten my clients' hair. The fullness is unreal."
—Ava R., Stylist, Denver, CO
"My clients' hair feels stronger with every visit. It's like watching confidence return in real time."
—Lena M., Salon Owner, Chicago, IL
"The shine and bounce make every blowout look like a photoshoot. Total game-changer."
—Devon P., Stylist, Austin, TX
Built for the Lifecycle
KLS is a complete system designed to support hair health and vitality at every stage, from professional salon application to daily home maintenance.
In-Salon Treatments
Restore and rebuild with precision. Our keratin complexes and advanced heat fusion work in synergy to reinforce the hair's inner structure while sealing the cuticle smooth.
At-Home Care
KLS is a complete system designed to support hair health and vitality at every stage, from professional salon application to daily home maintenance.
Why Stylists Are Shifting to OVID
01
The Lifecycle Advantage
A system that evolves with your client. Each phase-salon and home-works together to restore long-term strength and radiance.
02
Formulas That Build From Within
No heavy coating. No dull residue. Just visibly fuller, shinier strands that feel alive and strong.
03
Inclusive Performance
KLS was designed for everyone. Whether hair is fine, delicate, coarse, or transitioning, the system enhances what's naturally there.
04
Advanced Heat and Ion Technology
Plasma, ionic, and infrared tools ensure heat amplifies results instead of damaging strands. The outcome: faster performance, enhanced shine, and healthier texture over time.