When precision styling meets cutting-edge tech, you get the Ionic & Infrared Hair Straightening Iron. Designed for professionals, this iron goes beyond heat—it actively enhances hair health while delivering ultra-sleek, long-lasting results.
🔥Infrared-Infused Titanium Plates – Integrated infrared technology ensures precise and uniform heat distribution, protecting hair integrity while optimizing straightening efficiency.
⚡73M Negative Ions for Frizz-Free Perfection – A built-in active ion emitter floods hair with 73 million negative ions per cm³, reducing static, smoothing the cuticle, and locking in shine.
❄️Ultra-Conductive Nano Gold & Rose Gold Coatings – The plates and inner body are coated with nano gold or nano rose gold conductive layers, eliminating static and frizz while ensuring consistent heat for flawless styling.
🔥450°F Max Temperature – Power and precision in every pass. This high-heat capability delivers salon-level smoothness while maintaining hair health.
✨3D Floating Titanium Plates – Perfect tension, perfect control. These plates grip just right—gliding smoothly while maintaining enough tension for efficient styling.
🎯Versatile Rounded Barrel – Straighten, curl, or wave with ease. The curved design allows effortless movement and styling flexibility. Now available in Aureus (black & gold) and Rosareus (white & rose gold), with the highly anticipated Lunareus (white & gold) arriving Spring 2025.
This isn’t just a flat iron—it’s your all-in-one styling powerhouse. Smoother, shinier, frizz-free hair in fewer passes.Because real pros don’t settle for anything less.
KERATIN PROTOCOL
Bring your hair back to life. Fuller feel. Softer feel. Bounce and shine that lasts.
If your hair has started feeling thinner, weaker, duller, or harder to manage, Keratin Protocol is the simple, professional-built routine that helps hair behave again. No extra steps. No guesswork. Just the right order.
OVID sentence: Results you can repeat.
Advanced Infrared Technology
Unlike conventional straighteners that simply heat the surface, our infrared technology penetrates deep into the hair shaft. This revolutionary approach means:
More even heat distribution throughout each strand
Preservation of hair's natural moisture balance
Reduced heat damage and breakage
Longer-lasting styles that resist humidity
Precision-Engineered Floating Plates
Unlike conventional straighteners that simply heat the surface, our infrared technology penetrates deep into the hair shaft. This revolutionary approach means:
Polished, cushioned plates that adapt to each section of hair
OVID's exclusive Nano-Gold ultra conductive coating
Consistent contact and tension without snagging or pulling
Instant and even heat transfer across the entire surface
The Power of Negative Ions
Unlike conventional straighteners that simply heat the surface, our infrared technology penetrates deep into the hair shaft. This revolutionary approach means:
Before: Frizzy & Unruly
Hair cuticles are raised and rough, causing frizz, static, and a dull appearance.
During: Ion Infusion
Tens of millions of negative ions flood the hair shaft, neutralizing positive charges that cause frizz.
After: Sealed & Smooth
Cuticles lie flat, creating smoother strands, enhanced shine, and styles that last longer.
Start with the set
Four steps. One order. This is the full protocol.
Keratin Protocol Set includes: Keratin Cleanse, Keratin Restore, Keratin Extend, Keratin Lock.
Full Set
If you want the full result and the best longevity, start here.
Prefer to start lean
You can start with one or two products. The protocol holds best as the full set, but the simplest strong start is Restore + Extend. Then add Lock for longevity.
Keratin Restore
Keratin Extend
Keratin Lock
Keratin Cleanse
Who It's For
If you’re noticing any of this, you’re in the right place. Your hair feels thinner and weaker than it used to. It looks matte even after styling. Frizz returns fast. Texture feels uneven, and styling takes more effort for less payoff. This protocol is built to restore softness, structure, and control so hair looks better and behaves better, consistently.
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Thin & Weak
Flat at the roots and snaps or sheds more than usual
Dull
Looks matte, not glossy — even right after styling
Frizzy
Puffs up fast and won’t stay smooth for long
Uneven
Like it has mixed textures or waves that don't match
Translation: if your hair won't do what you want — this is your plan.
Thin & Weak
Flat at the roots and snaps or sheds more than usual
Dull
Looks matte, not glossy — even right after styling
Frizzy
Puffs up fast and won’t stay smooth for long
Uneven
Like it has mixed textures or waves that don't match
The Big Idea
Better hair isn't about more products. It's about the right order.
Each step prepares hair for the next step so results feel intentional, not accidental. You are not chasing a one-time finish. You are building a repeatable baseline.
The 4-Step Order
Step 1 — Cleanse
Cleans without stripping so hair stays balanced and receptive.
Product: Keratin Cleanse
Step 2 — Condition
Restores softness and flexibility so strength never feels stiff.
Product: Keratin Restore
Step 3 — Infuse
A weekly renewal step that reactivates smoothness and shine when hair needs it most.
How to use:
First, gently towel dry your hair. Then, mist Keratin Extend evenly from mid-lengths to ends (and anywhere you need the most help) and comb through. Finally, let it process for up to 10 minutes.
Product: Keratin Extend
Step 4 — Style
Seals results before heat so the finish holds and hair stays controlled.
How to use:
Start by misting roots to ends, then comb through. Allow it to process for 1 2 minutes before you dry and style.
Product: Keratin Lock
PRO TIP
For best results: use the OVID 200 Ionic or OVID 250 Plasma dryer for a smoother finish and better shine.
What Results to Expect
After the first routine:
Hair feels fuller
Hair feels softer
Hair has more bounce
Hair looks brighter and smoother
With consistency:
Hair feels healthier over time
Frizz becomes easier to control
Texture feels more even
Styling becomes faster and simpler
The goal is not perfection. The goal is hair that behaves like it should.
FAQs
How often should I use the protocol?
Use Cleanse and Restore on your normal wash schedule. Use Extend weekly or as needed when hair starts losing smoothness. Use Lock whenever you style for control and longevity.
Do I need all 4 steps?
You do not have to, but the set is the protocol. If you want the full result and the best longevity, start with all four. If you want the simplest strong start, begin with Restore + Extend and add Lock next.
Is this only for frizz?
No. It’s for hair that feels weaker, duller, harder to manage, or uneven in texture. Frizz is just one symptom of the bigger shift.