FAQs
Is this for daily washing?
Use it on your normal wash schedule. It’s designed as your primary shampoo inside the protocol.
Will it weigh my hair down?
No. The goal is clean and balanced, not coated.
Do I need the full protocol?
You can use Keratin Cleanse on its own, but it performs best when followed by Restore and paired with Extend weekly.
Quick Answers
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Best for
hair that feels rough or frizzy after washing, dullness that shows up fast, results that fade early
Use it
as your regular shampoo
Fits in the order
Step 1 of Keratin Protocol
What this is
Most shampoos are built to remove as much as possible.
Keratin Cleanse is built to remove what’s in the way, without disturbing what makes your hair feel good. Hair feels clean, but never squeaky. Soft, but not coated. Balanced, not stripped.
This is how you stop the wash from resetting your progress.
How to Use
Massage into wet hair and scalp. Let it work through the roots first, then pull through lengths. Rinse thoroughly.
Follow with Keratin Restore to keep hair flexible and smooth.
Why it’s different
This cleanse is designed to support stability.
You get a true clean, but the hair stays calm. The finish stays smoother. The cuticle feels less reactive. You’re not chasing softness with heavier and heavier conditioners because the foundation step stays controlled.
When to Reach for Keratin Restore
If your hair looks dull even when it’s clean.
If frizz returns right after washing.
If results feel inconsistent from wash to wash.
If your hair behaves better on day two than day one.
This is usually the missing piece.
What’s inside and why
Keratin Cleanse is formulated to cleanse gently, maintain comfort, and keep hair receptive to conditioning and infusion steps.
This is not a “clarifying reset.” It’s a foundation step that protects the rest of the protocol.
Make the first step protect everything that comes after it.
Keratin Lock works best when the order stays intact.