For Salons That Lead—Not Follow
At OVID, we believe salons should be the authority-not the afterthought. That's why we've combined decades of expertise
in the beauty and manufacturing industries to create luxury tools designed exclusively for professionals like you.
Our Worldview: Style is Power
We don’t see hair as an accessory. We see it as a source of identity, confidence, and authority. When you pick up a styling tool, you’re not indulging vanity—you’re unlocking power. That belief drives everything we make and how we make it.
Why OVID exists: we were tired of broken promises
After decades behind the chair, we’d seen every trend come and go—along with every overhyped tool that claimed to change the game. Stylists were left with the same fatigue, the same frizz, the same frustration. OVID was born to end that cycle.
We decided to build tools that actually solve the problems stylists face every day. Not by adding flashy features or inflated wattage, but through real engineering: lighter builds, smarter airflow, balanced weight, and materials that protect hair instead of punishing it.
What we believe
Hair isn’t superficial—it’s power, expression, and self-command.
Stylists deserve tools that perform as well as they do.
Salon owners deserve a business model that protects their shelves and their margins.
Great design is about what you feel in your hands, not what’s printed on a box.
The OVID difference
Every OVID tool is built on science, not slogans. From the Venturi Effect that multiplies airflow to the plasma and ion technologies that fight frizz and protect shine, our engineering is designed to make every finish faster, healthier, and longer-lasting.
Our packaging and distribution are just as intentional. Luxury presentation meets protected access—because exclusivity isn’t about status, it’s about trust.
What we’re really building
We’re not just building tools. We’re building a new standard—one that honors the skill, intelligence, and influence of stylists everywhere. OVID exists to help professionals take back control of their tools, their results, and their businesses.
Style isn’t vanity. It’s power. And it belongs to those who’ve earned it.
Expertise That Speaks For Itself
Our Leadership team brings together unparalleled experience from two industries
JOE
President and Co-Founder
At OVID, everything we do starts with our roots as professionals who understand the tools of the trade and the challenges stylists face every day. Joe, our President and Co-Founder, has spent over 30 years behind the chair as a licensed, internationally trained hairstylist and successful salon owner. He's been in your shoes, and his passion for creating high-performance tools comes from firsthand experience.
As a technical and design consultant for some of the world's leading brands, Joe also holds multiple patents for the advanced materials used in hair tools. Simply put, he knows what works and what doesn't.
Robert
CEO and Co-Founder
Robert, our CEO and Co-Founder, brings a unique expertise to the table. With a background in developing highly specialized, engineered solutions in Tier-One automotive manufacturing, he is no stranger to innovation or precision.
But it’s his eye for design and passion for architecture that have transformed OVID tools into more than just functional instruments—they are a seamless blend of artistry and engineering, with a form factor unmatched in the hair tools market. Together, we’ve built a brand that pairs salon expertise with world-class engineering, delivering tools that feel as incredible as they look.
Innovation Meets Authenticity
From our roots in Detroit, a city synonymous with innovation and manufacturing excellence-we leverage our industry connections to bring you tools that deliver exceptional results without compromise.
Our tools aren't just products; they are a partnership. We're here to help you reclaim your shelves , elevate your retail sales, and thrive in a competitive market dominated by big box stores and online giants.
Better Tools
Designed with you in mind, Using advanced materials and cutting edge technologies.
Better Pricing
Professional-only pricing that protects your margins and keeps profits in your hands.
A True Partner
A partner that values your expertise and works tirelessly to support your success.
Join The OVID Revolution
At OVID, we believe salon professionals deserve:
Be Part of the Salon Revolution with OVID.
Being priced out, second-guessed, and left behind by big-box retailers and distributors can make salon retail feel out of reach. But it doesn't have to be this way.